Why do you need business cards?
Your Business Card is Your Identity; it is Your Image, your company’s first communication device.
Use a logo
Have a professional designer create your business logo. If you provide products or services that can be represented with a symbol (ie, house painter, home builder, restaurant, dog grooming service), the logo should symbolize that product or service in some way. It should also be scalable for use on business cards, letterhead, brochures, and your website.
Develop a one-line slogan
If what you do isn't immediately apparent from your business name, create a one-line slogan that will help people remember what you sell. Include the slogan on your business card.
Include your website address
and/or email address
Customers and prospects will want to know your website address and your email address. If you're concerned about spam, have your webmaster set up two email addresses for you -- one to put on your business card and give out to the public, and another private email address that you only give to a few trusted business associates and friends.
Make your card readable
Use (or insist your designer uses) font sizes that are big enough to be easily readable without using a magnifying glass. Be sure the type color stands out against the background of the card, too. Light gray type on a white card makes it hard to distinguish letters and numbers. Remember, your goal isn't to produce a work of art. It's to produce a business card that clearly communicates what you do and how to reach you. If recipients can't read the contact information you'll lose sales.
Make your card stand out from the rest of the pack
Yes, your business card may wind up stuffed in a desk drawer with a stack of other business cards. Make it stand out from the rest by using bright colors, including your photo on the card, or using high gloss card stock.
Have your business cards printed on good card-stock
If the card feels flimsy or looks like you printed it yourself on a cheap printer, it will leave people with impression that they are dealing with a small company that will disappear as soon as the owner finds a real job. Have your business card professionally printed on good heavyweight business card stock.